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Privacy Policy | paws4motion

Last updated: 27/ 05-2026

This Privacy Policy explains how paws4motion collects, uses, stores and protects personal data when you visit this website, download content, purchase products, subscribe to emails, submit a form or request a service.

 

paws4motion processes personal data in accordance with applicable data protection laws, including the General Data Protection Regulation, GDPR.

1. Who Is Responsible for Your Personal Data

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paws4motion is responsible for the personal data collected through this website, forms, email communication, bookings, purchases and services.

 

paws4motion
Yvonne Unger
Kokarvägen 5, 89 340 Köpmanholmen, Sweden
Email: yvonne@paws4motion.com
Website: www.paws4motion.com

 

For any privacy related questions, you can contact:
yvonne@paws4motion.com

2. What Personal Data We Collect

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paws4motion may collect different types of personal data depending on how you interact with the website and services.

 

This may include:

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Contact details:

Name, email address, phone number and preferred way to be contacted.

 

Booking and inquiry details:
Service request, preferred date, time, location, address, area, parking information, access information and communication history.

 

Dog related information:
Dog’s name, breed or breed type, age, sex, neuter status, health information, behaviour, handling needs, feeding instructions, medication, house rules and other information needed to assess and provide a service safely.

 

Payment and order information:
Products or services purchased, payment status, invoice details, payment method and order history.

 

Newsletter and freebie information:
Email address, name, signup source, downloaded content, preferences and email engagement.

 

Photos, videos and client feedback:
Photos or videos of your dog, your dog’s name, testimonials, reviews or feedback, but only where you have given permission or where another lawful basis applies.

 

Website and technical data:
IP address, browser type, device information, pages visited, referral source, cookies, analytics data and interactions with ads or website content.

3. How We Collect Personal Data

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Personal data may be collected when you:

  • Visit the website

  • Submit a contact form or booking form

  • Request Dog Walking, Hourly Dog Care or Dog Fitness Coaching

  • Purchase a product or service

  • Download a freebie or guide

  • Subscribe to the newsletter

  • Send an email or message

  • Give permission for photos, videos or testimonials

  • Interact with ads, cookies or website tracking tools

4. Why We Use Personal Data

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paws4motion uses personal data to:

  • Respond to inquiries and messages

  • Review and manage booking requests

  • Provide Dog Walking, Hourly Dog Care and Dog Fitness Coaching

  • Deliver digital products, downloads and online programs

  • Process payments, invoices and orders

  • Send newsletters, tips and offers where consent has been given

  • Improve website content, services and customer experience

  • Manage customer relationships and communication

  • Keep records for accounting, tax and legal obligations

  • Use photos, videos or testimonials where permission has been given

  • Measure website activity and advertising performance

5. Legal Basis for Processing

 

paws4motion processes personal data only where there is a legal basis under GDPR. IMY explains that organisations must comply with GDPR when processing personal data, and this applies regardless of whether the organisation is a small company, association or public authority.

 

The legal basis may include:

 

Contract
When personal data is needed to provide a product, service, booking or digital delivery.

Legitimate interest
When personal data is needed to respond to inquiries, manage customer relationships, improve services, protect business interests or maintain website security.

Consent
When you subscribe to marketing emails, allow the use of photos or videos, allow the use of your dog’s name in marketing or accept non essential cookies and tracking.

Legal obligation
When personal data must be kept for accounting, tax, consumer law or other legal requirements.

6. Local Dog Services

 

When you request or book a local dog service, paws4motion may process information needed to assess, confirm and provide the service safely.

 

This may include your contact details, address, location, access information, dog information, health information, behaviour information, feeding instructions, medication, handling needs and other practical information.

 

This information is used to decide whether the service is suitable, communicate with you, provide the service and protect the safety and wellbeing of your dog, the handler and the surrounding environment.

 

For Dog Fitness Coaching, information may also be used to confirm that the service is suitable for a healthy dog and that the customer understands the owner guided nature of the session.

7. Photos, Videos and Marketing Permission

 

paws4motion may take or use photos and videos of dogs for marketing purposes only where permission has been given or where another lawful basis applies.

 

Marketing use may include the paws4motion website, social media, printed materials, advertising and promotional content.

 

You may withdraw your permission at any time by contacting paws4motion.

 

If your dog’s name is used together with photos, videos or client feedback, this will only happen where you have given permission.

 

If an identifiable person appears in photos or videos, privacy and data protection rules may apply.

8. Newsletter and Marketing Emails

 

If you subscribe to the newsletter or request updates, paws4motion may use your email address to send tips, updates, offers and marketing content.

 

Newsletter subscription is optional. You can unsubscribe at any time by using the unsubscribe link in an email or by contacting paws4motion.

 

Your email address will not be sold to third parties.

9. Cookies, Analytics and Advertising Tools

 

This website may use cookies and similar technologies to make the website work, improve user experience, understand website traffic and measure advertising performance.

 

paws4motion may use tools such as Wix Analytics, Meta Pixel, Meta Events or similar advertising and analytics tools.

 

These tools may collect information such as pages visited, actions taken on the website, device information, browser information and interactions with ads.

 

Non essential cookies and advertising tracking should only be used where required consent has been given through the website’s cookie settings or consent banner. Users must be able to manage or withdraw consent where applicable.

 

Meta’s own Privacy Policy explains that Meta collects and uses information across its products and services.

10. Who We Share Personal Data With

 

paws4motion does not sell personal data.

 

Personal data may be shared with trusted service providers where necessary to operate the website, provide services, process payments, manage email marketing, analyse website activity, run advertising or comply with legal obligations.

 

These providers may include:

  • Website provider such as Wix

  • Email marketing provider such as MailerLite

  • Payment providers such as Stripe or Swish

  • Accounting or invoicing tools

  • Analytics and advertising platforms such as Meta, YouTube, TikTok

  • Legal, accounting or technical advisors where necessary

  • Veterinary services in an emergency, if needed

 

Service providers may only process personal data for the relevant purpose and in accordance with applicable data protection rules.

11. International Transfers

 

Some service providers may process personal data outside Sweden or the European Economic Area.

 

Where this happens, paws4motion will rely on appropriate safeguards required by GDPR, such as standard contractual clauses, adequacy decisions or other lawful transfer mechanisms used by the relevant service provider.

12. How Long We Keep Personal Data

 

paws4motion keeps personal data only for as long as necessary for the purpose for which it was collected, or as required by law.

 

Examples:

  • Inquiry and booking information may be kept for as long as needed to manage the customer relationship and service history.

  • Accounting and payment records are kept as required by applicable accounting and tax rules.

  • Newsletter data is kept until you unsubscribe or request deletion.

  • Photo, video and marketing permission records may be kept as long as the related content is used or until consent is withdrawn.

  • Dog service information may be kept for a reasonable period to support safety, communication, repeat bookings and record keeping.

 

When personal data is no longer needed, it will be deleted or anonymised where possible.

13. Your Rights

 

Under GDPR, you have rights regarding your personal data. IMY explains that individuals have several rights as data subjects, including rights connected to access, correction and other processing of personal data.

 

Depending on the situation, you may have the right to:

  • Request access to your personal data

  • Request correction of inaccurate personal data

  • Request deletion of personal data

  • Request restriction of processing

  • Object to certain processing

  • Withdraw consent at any time

  • Request data portability where applicable

  • Lodge a complaint with the Swedish Authority for Privacy Protection, IMY

 

To exercise your rights, contact:

yvonne@paws4motion.com

 

You also have the right to contact IMY, the Swedish Authority for Privacy Protection, if you believe your personal data has been processed incorrectly.

14. Security

 

paws4motion takes reasonable steps to protect personal data against unauthorised access, loss, misuse or disclosure.

 

No method of online transmission or storage is completely secure. You should avoid sending unnecessary sensitive information by email or form unless it is needed for the requested service.

 

IMY notes that the data controller is responsible for ensuring appropriate security when personal data is processed by email.

15. Children

 

The website and services are not directed at children.

 

If personal data about a minor is provided in connection with a booking, inquiry or communication, it should only be provided by a parent, guardian or authorised adult.

16. Links to Other Websites

 

This website may contain links to third party websites, platforms or services.

 

paws4motion is not responsible for the privacy practices, content or security of third party websites. You should review their privacy policies before providing personal data.

17. Updates to This Privacy Policy

 

paws4motion may update this Privacy Policy when services, tools, legal requirements or business practices change.

 

The latest version will be published on this page with an updated date.

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